Our comprehensive list of services and products can ensure you reach BAME audiences from all backgrounds (consumers, businesses, community and faith organisations, trade and the media) that are classed as hard to reach.
Our Services Include
Diversity & Inclusion Research
We have our own specialist market research team, who can help organisations understand the people who use their products or services and those who don’t. Our consultants have experience in qualitative and quantitative research that assists in developing effective methodologies to meet the research objectives, aims and outcomes. Through our market research services, we can help organisations gain insights into the attitudes of specific communities towards organisations or businesses offerings.
Media Planning & Buying
Maximising the marketing budget is about finding the most relevant message and the most efficient communication channels to convey it. Our media planning and buying services enable organisations and agencies to tap into the appropriate media in the right way to reach out to each segment of the community. Within our in-depth understanding of diversity issues, we’re best placed to help tailor campaigns to engage the people organisations to want to reach.
Marketing & Communications
We can tailor our digital and offline marketing and communication services to meet specific needs/objectives. We plan, implement and evaluate campaigns or projects using a range of strategies and tactics, including PR, advertising, SEO, PPCs, graphic design, content creation and analytics, to name a few.
HR & Recruitment
We advise and assist in embedding equality and diversity into organisations HR practices. These practical functions aim to increase staff morale, reduce staff turnover, have a diverse workforce, and increase creativity and innovation in the workplace.
Our Diversity Newswire is a news and press release distribution service tailored to organisations specific requirements, helping you get critical messages out to each target audience. Diversity Newswire options include electronic press release distribution, video or audio news releases, electronic newsletters, website posting, calendar of events and press clippings.
We provide expert advice to organisations/businesses to help them make better-informed choices that can range from; direction for creative campaigns aimed at diverse audiences to developing an effective bespoke recruitment strategy to engage with hard-to-reach groups.
Governance, Compliance & Business Improvement
We provide information, advice and guidance to ensure organisations can effectively implement equality and diversity into the core functions of their organisation.
We can plan, organise and coordinate projects applying processes, techniques and systems for the successful execution from start to finish. Monitoring and evaluation are essential components of a project in which our dedicated Account Managers will ensure that a detailed evaluation system will be devised before starting the project.
The key aims of masterclasses are to increase marketers and communicators understanding and knowledge of D & I as well as assist delegates to plan, implement and evaluate their projects or campaigns to improve delegates’ knowledge and experience of D & I and its importance providing an opportunity for representatives to meet and ask the experts.
Masterclasses include insight into the spending power and consumer habits of diverse and hard-to-reach communities, Introduction to D & I, consumer spending habits and trends analysis, addressing unconscious biases, a series of good and bad case studies, as well as the cost of getting Diversity and inclusion wrong.
In House Lunch & Learns
We design and facilitate tailor-made training sessions for internal staff, including directors, senior management and front line personnel. We can also run a series of lunch and learns.
We carry out a D & I training needs analysis. Immediately after the training, we supply agencies and organisations with a summary of the delegates’ evaluations followed by a follow-up six week and twelve-week review. We also plan and facilitate interactive workshops, including role-play, problem-solving, quizzes and follow-on action plans.
We also offer a range of products such as
D & I Quizzes
D & I Glossary
- African Caribbean Audiences
- South Asian Audiences
- Eastern European Audience
D & I Templates
- Job Descriptions
- Person Specifications
- Monitoring Forms
Best Practice Guides
Contact and Mailing Lists
- Businesses, Community, Voluntary and Faith Organisations
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The founder of Diversity Within, Mavis Amankwah, was one of the co-founders and former MD of ethnic communications agency Rich Visions Diversity Comms. focused exclusively on helping organisations reach out to minority ethnic audiences through marketing and PR.
Mavis Amankwah was previously featured in The Guardian and was named one of PR Weeks’s most influential people in PR from 2011-2015. Mavis’s highlight of her career was winning the diversity communications brief for one of the most extensive campaigns in the UK, the Digital TV Switchover, one of the most comprehensive public infrastructure change operations since the switch to natural gas in 1967.
Rich Visions DC
Rich Visions DC (Diversity Comms.) evolved into one of the most influential diversity specialist agencies in the UK in the early 2000s. It was an approved supplier to the COI (Central Office of Information) cultural diversity framework. It had worked on a plethora of diverse projects and campaigns for the Home Office, the Metropolitan Police, Defra and Liverpool City Council, to name a few, and in 2012 won the diversity brief for the Digital Switchover campaign.
Diversity Within offers various services, including digital marketing, media planning, and buying PR services and consultations to help communicators reach over 10m BAME (Black Minority Asian Ethnic) and diverse audiences across the UK.
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